David J. Widmann

Sudbury shop is Ontario’s most northern source for woodcarving supplies and classes

In a blink-and-you-might-miss-it storefront location on Sudbury’s Bancroft Drive, a small shop is starting to build, among other things, a reputation.

Thompson’s Woodcarving is owned and operated by the husband and wife team of Morris (“Moe”) and Brigette Thompson.

They have built what started as a way for Moe to relieve the stress of working as a Sudbury Regional Police Officer into Ontario’s most northern source for woodcarving supplies and classes.

“We started the shop here in 1999,” said Moe. “I was still working full-time in the police service at the time. I retired in the summer of 2001, and we’ve been steady at this ever since.”

After trying several different types of woodcarving, Moe found his passion was in carving caricatures.

Shelves and display cases at Thompson’s Woodcarving are dominated by wooden characters, many of which are originals drawn from Moe’s experience as a police officer.

Reference Materials, Supplies

Thompson’s Woodcarving also carries reference materials and supplies for several styles and methods of carving.

“Just about anything that’s out there, I have some supplies here that will help,” said Moe.

You can’t buy what they sell just anywhere, said Brigette, who takes care of the business end of running the store.

“Woodcarving tools are so different from any other carpentry tool or any other woodworking tool.”

“There was no place in Northern Ontario to purchase carving tools,” Brigette said. “People in Sudbury, until we opened, were limited to looking at either a print catalogue or a Web site. They couldn’t try anything in their hand. We thought if we could get the tools in, people could try before they buy.”

As well as running the store, the Thompsons attend woodworking and carving shows. This helps them expand their customer base, as well as help their current customers.

“Morris loves to carve, and it’s a way to meet people,” Brigette said.

“We’re the central contact point for information about woodcarving in the area. Through shows, we’re able to keep tabs on what’s going on and pass that on to other carvers. Plus, we get to see new products.”

The store is also working on increasing its inventory of wood- burning supplies.

“‘Artistic arson,’ as one person put it,” she said. “With the aid of your burning pen, you’re sketching a picture onto wood or other mediums. It’s not a new art, but it is seeing a revival.”

Before retiring from the police, Moe’s job was the main source of funding for the business. The business grew slowly, and as time went on, became self-sufficient.

“We ran a cash business, which we still do,” Brigette said. “We find that has been the best way to do business. We buy what we can afford. Once we have sold it, we buy more. Occasionally we do run out of things, especially the big-ticket items, but generally we can get it in a short period of time.

“For the first few years, growth was very slow. Where we’re at today is about where we should be. We have no bank loans.”

Brigette cites the banks’ lack of understanding of small- business issues as one reason why she and Moe couldn’t get financing for Thompson’s Woodcarving.

“The banks would not look at us, because they had nothing to assess this type of store against,” she said. “As a small business, we’ve found that the banks have been very frustrating to deal with.”

Brigette also said that other industries still haven’t figured out the needs of their small-business customers.

“If I want high-speed Internet, because I’m a business I have to pay nearly twice as much as I would as an individual, yet my usage is probably less.”

Still, by avoiding bank loans, creating and following a business plan, and choosing a location that is “tailored to the budget,” the Thompsons have managed to keep their love of woodcarving — and each other — from being overtaken by the stresses of running a business.

“Being retired, we don’t depend on this for our bread and butter,” Brigette said. “We do it mostly because we love it.”

One of the things Moe loves most about woodcarving is teaching. In the past, he has taught classes at Cambrian College, and given instruction to hearing-impaired children. Now he teaches classes in his Bancroft Drive shop.

“I keep my classes very small, because that way I can give individual attention to everybody,” he said. “I carve along with the students, so we all start with the same blank cut-out of wood cut the same way.”

More Carving Shows

In the future, the Thompsons hope to get the word out about their business by doing more woodworking and carving shows. They have also made the first few steps onto the Internet, with their Web site at ww.woodcarve.netfirms.com.

The Thompsons are also working on a project to help increase awareness of Sudbury’s small-business community.

“We’ve tried to interest local cable companies to do a hobby show,” Brigette said. “The reason hobby stores don’t make it in this town is because people don’t know they exist. We’ve got to get them to understand that retailers here in Sudbury carry the same products and often at a competitive price or cheaper.

“People in Sudbury still have to learn to support their local businesses.”